Vesper
Hospitality Studio
Vesper is a premium cocktail brand created from the ground up, from early positioning and naming through visual identity, packaging, and digital design. Working closely with the founders, I helped define a brand that feels refined, contemporary, and quietly confident, creating a cohesive system that could extend across every customer touchpoint.
Deliverables
Brand Strategy
Creative Direction
Visual Identity
Logo Design
Art Direction
Website Design
Identity Exploration
Multiple identity directions explored typography, symbolism, and tone before refining the final mark.
The Garden
Territory 01
Lush, romantic, botanical — a brand that feels grown, not built.
Territory 02
The Alchemist
Mysterious, ritualistic, craft-forward — mixology as a kind of magic.
Territory 03
The Scene
Lively, bold, electric — the party everyone wants to be at before it starts.
THE CHOSEN DIRECTION
The Scene.
The Garden was too quiet. The Alchemist too interior. The Scene was the one that matched Vesper's actual energy — the brand as the force that sets the tone before anyone walks through the door. Bold enough to own a room. Warm enough to make you want to stay.
Two details run quietly through the whole identity — a serpentine manipulation to the logo's serifs, and a snake coiling around the stem of the illustrated cocktail glass. An easter egg for the people who look closely.
The wordmark has editorial authority — it holds a matchbook and a full-bleed backdrop with equal confidence. The illustrated mark is what the brand leaves behind. The color palette is warm, dramatic, and specific. The type system has three registers: commanding, utilitarian, and handwritten. Together they cover every surface Vesper will occupy.
Every element designed
to know when to step back.
THE IDENTITY SYSTEM
THE SHOOT
Bringing it to life.
The visual world of Vesper lives in low light and close quarters — warm, cinematic, and unhurried. We art directed a full brand photoshoot at Bar Bonobo to build the complete visual library: stationary cocktails, process shots, table scenes, and vibes.
