What Kind of Jew Are You?
This campaign appeals to the fun (and slightly self deprecating?) side to being Jewish. While many of our campaigns are meant to tug at your heart strings, this set of materials targets the individual and their potential interest in what our organization has to offer. As a millennial myself, I wanted to eliminate the hard ask and focus on amplifying next generation involvement, targeting a demographic that can often feel alienated by large organizations.
For The Jewish Federations of North America
Type Website Design, Digital Marketing, Post Cards, Brochure, Ads